- RoleFrontend Development
Be More Human is Reebok's biggest marketing campaign in over a decade. “Be More Human” is being referred to as Reebok’s rally cry to consumers, urging them to live up to their full potential. It promotes the idea that there is a better life worth living in this world full of more aggressive fitness and a real need that everyone needs to be more human and more physical.
I worked with a very talented group of people to deliver this experience from scratch.