Nike BoxPark

Website / Product

  • RoleBackend Development
  • AgencyR/GA London
  • TechnologyCodeigniter, Raphael JS, Amazon EC2

Nike needed an exciting space to attract tourists during the Games to their new store in London. There was an opportunity to bridge the gap between digital and physical by connecting individual sporting moments to apparel, using NIKEiD studio’s infrastructure. So we created Nike Immortalise the Moment, an installation that allowed consumers to print a unique t-shirt based on their favourite moment during the 2012 Games. All they had to do was choose their nation, sport and moment in time. Based on those choices, a unique graphic was generated. The installation would search all tweets related to those choices and create a bespoke graphic. The t-shirt was ready in 15 minutes, allowing tourists to walk out with their moment, immortalised.